Anti-fraud service misled consumers
Fraud-Alert Service Pays $12 Million Settlement
LifeLock, the company that shamelessly broadcast Chief Executive Social Security as part of its argument that a person protect against identity theft to pay on Tuesday at 12 million U.S. dollars to solve the cost, misled consumers about the effectiveness of its services.
The settlement, announced by the Federal Trade Commission and a group of 35 prosecutors requires LifeLock from further misleading claims and contain stringent measures to protect the personal information to protect them from customers.
Jon Leibowitz, the president of the Trade Commission, said that “several hundred people who were at least” LifeLock customers victims of identity theft while using the services of the company. Customers typically pay about $ 10 per month for the service, he said.
The committee also stated that the “fraud” alerts LifeLock placed on individual credit files against certain forms of identity theft, especially those opening new accounts, which protect the cause of less than 1 in 5 cases of identity theft.
LifeLock customers were vulnerable to abuse by their current accounts, the most common form of crime. Approximately eight million Americans have their identities are being used illegally each year, said officials.
“That was a pretty severe case of misleading advertising, in our view,” said Mr. Leibowitz.
In an interview, “said Todd Davis, LifeLock Chief Executive, a new advertising campaign, which the company accepted with the application of the Trade Commission had complied. “We have different views about what the intention of the message was” the recent ads, “said Mr. Davis added that he believed that following the Commission’s action” a standard for the entire industry. ”
Lisa Madigan, Illinois attorney general, Lord Leibowitz joined in the notice of the action at a news conference in Chicago, said that while a number of LifeLock paid legal services, “most of what they were doing, one can at your own pace and you can free. ”
The biggest problem with the company’s progress, she said, the guarantee for the prevention of identity theft that had ever happened. “There is nothing you can do, or you can buy, which is a 100 percent guarantee against identity theft,” said Ms. Madigan.
Mr. Davis knows of the truth. After he began broadcasting his social security number to secure dozens of experiments using a credit or identification data. At least an attempt is successful, when a man in Texas, secured a $ 500 payday loan with Mr. Davis, SSN.
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