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One of our members asked for a study of keyword location on a page. Is it more effective to have your keyword mentioned in the top third, middle third or bottom third of a page? Here is the methodology I used to answer this question. I gathered the results of the queries naturally performed last [...]
These days, “link popularity” is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood. What is Link Popularity? The theory goes something like this: The search engine powers-that-be, have decided that if other [...]
At one time or another you may have used a submission tool, or submitted by hand and then wondered why you had not been indexed. Unfortunately, there are many reasons that may delay or prevent you from being indexed by a search engine. There’s rarely one simple answer for why you’re not being found. Fortunately, [...]
