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Winning the mortgage modification lottery When Bank of America announced last month that it would begin cutting loan balances for distressed mortgage borrowers, it marked a sea change in the way lenders deal with seriously delinquent loans. Until now, big lenders and servicers, such as BofA, have only given principal reductions to a microscopic number [...]
One of our members asked for a study of keyword location on a page. Is it more effective to have your keyword mentioned in the top third, middle third or bottom third of a page? Here is the methodology I used to answer this question. I gathered the results of the queries naturally performed last [...]
One of our members recently reported that Yahoo was recommending separating the keywords in your meta-tag using commas. As we know from experience, the official representatives of the search engines don’t always give us the best advice as it pertains to ranking. We decided to check out this claim using a statistical analysis to find [...]
